Business plan

Releasing a/EP 

Objective 
My objective is to release a EP online on a website called bandcamp, the reason why I picked bandcamp is because they won't take any money away from me... also I would stay in contact with those who purchased my EP as I would get an email from them.
My main aim is to grab a bigger audience/bigger fanbase also I hope to gain more artists to listen to my beats - so that they could get at me to make them instrumentals for a fee.

Target audience
Tto everyone who likes my music mainly for Artists so that they could use them, for me to gain more exposure. Mainly for those 15-23. The reason why it's mainly for Artists is because once they hear my EP, they would probably contact me and decide to work for me.

Timeline of planning 

I would be making a lot of instrumentals and working with artists for my EP. I would need to book some studios but I should have some connections, so I wouldn't have to pay for studio time. I think that on the weekends I would do recordings with the artist because that's the time I mostly be available. The editing & the mastering I would do it in my free time unless I have a deadline which I woould then plan out when I should edit & master the tracks.

Promotion

I would be promoting on Twitter/Youtube (Previews)/ On my team of collectives page/Facebook and more. Loads of people such of my friends would help me promote as well, and I'll also get other known people to help me promote as long as I do things for them... I negotiate small deals just so that they could help me advertise.
Cons: The cons are that some of the people won't have social networks to reach my music
Pros: Most of my target audience are on social networks so they could listen to my music.

Marketing Strategy 

I plan to release a beat mixtape first, so I could get more exposure and so people would know that I would make a EP afterwards. If I make this beat mixtape, people would probably buy my EP as they probably would like my beats.
This would not be free on Bandcamp.. I would probably release 3 tracks so that the audience can get a taste of it first. The EP might also go on Itunes.

Budget 

Design prices for the front cover (artwork) should be around £30-£50 or I could get someone to do it for free (that's I have connections with people)
-The format of all tracks would be MP3, because it's not going to be released on a CD it's gonna be released for digital download.

Contact details

The contact details of the beat Mixtape would be on the back... so would the EP as well.

The contact details would show my Email address.. my website... Twitter & Youtube.